The Book of Matthew cautions readers that "Ye cannot serve God and mammon." But for at least a century conservative American Protestants have been trying to prove that adage wrong. In The Blessings of Business; Darren E. Grem argues that while preachers; activists; and politicians have all helped spread the gospel; American evangelicalism owes its enduring strength in a large part to private enterprise.Grem argues for a new history of American evangelicalism; demonstrating how its adherents strategically used corporate America--its leaders; businesses; money; ideas; and values--to advance their religious; cultural; and political movement. Beginning before the First World War; conservative evangelicals were able to use businessmen and business methods to retain and expand their public influence in a secularizing; diversifying; and liberalizing age. In the process they became beholden to pro-business stances on matters of theology; race; gender; taxation; trade; and the state; transforming evangelicalism itself into as much of an economic movement as a religious one. The Blessings of Business tells the story of unlikely partnerships between well-known champions of the evangelical movement such as Billy Graham and largely forgotten businessmen like Herbert Taylor; J. Howard Pew; and R.G. LeTourneau. Grem also shows how evangelicals set up their own pro-business organizations and linked the quarterly and yearly growth of "Christian" businesses to their social; religious; and political aspirations. Fascinating and provocative; The Blessings of Business uncovers the strong ties that conservative Christians have forged between the Almighty and the almighty dollar.
#592112 in Books Oxford University Press; USA 2012-07-30Original language:EnglishPDF # 1 6.40 x 1.20 x 9.30l; 1.15 #File Name: 0199892946296 pages
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